Show More Kindness Charity
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Show More Kindness Charity *
Join us for a day of Southern charm, stylish Derby fashion, and giving back! The SMKC Kentucky Derby Charity Event is our signature annual fundraiser, bringing together community, fun, and philanthropy. This year, we are proud to support GiGi’s Playhouse, an organization dedicated to empowering individuals with Down syndrome through education, resources, and support.
Enjoy live race coverage, gourmet food and drinks, live entertainment, and exciting auctions—all while making a meaningful impact.
Get Involved:
🎟 Attend – Secure your ticket for a memorable day of philanthropy and fun.
🎁 Sponsor – Become a sponsor and help make a difference.
💖 Donate – Can’t attend? Your generosity still makes an impact!
8th Annual SMKC Kentucky Derby Charity Event
May 3, 2025 | noon - 5pm
El Chorro | 5550 E Lincoln Dr | Paradise Valley, AZ
The Guimarin Family - Milan, Kimberly, Chris & Savoya
SMKC
Why a family foundation?
Individually we are each drawn to helping others, together as a family we believe we can make an impact! With that belief our family foundation, Show More Kindness Charity, was formed.
What’s in a Name?
We knew we wanted KINDNESS to be our guiding force, so it was important to include it in the name. After much thought and family fun, we wrote down each of our initials and words that started with those initials. SHOW-MORE-KINDNESS-CHARITY jumped off the page. It truly sums up exactly what we as a family hope to accomplish.
S-M-K-C more than just letters:
S – Savoya (Show)
M – Milan (More)
K – Kimberly (Kindness)
C – Chris (Charity)
What is our focus?
Children! Making an impact in the lives of children.
KINDNESS for KIDS!
HOW IT ALL BEGAN
In 2018, SMKC’s annual Kentucky Derby Charity Event started as a simple yet powerful idea. That year, Kimberly was honored to take part in the Leukemia & Lymphoma Society’s Man & Woman of the Year Campaign, a 10-week fundraising effort supporting blood cancer research and patient support.
While brainstorming fundraising ideas, the timing couldn’t have been more perfect—the Kentucky Derby fell right within the campaign window. Seeing an opportunity to bring people together for a fun and meaningful cause, we hosted our first-ever Derby-themed fundraiser. With about 30 guests, the event was intimate but impactful, raising funds and sparking what would become a beloved annual tradition.
Since then, the SMKC Annual Kentucky Derby Charity Event has grown tremendously. What started as a small gathering has flourished into a highly anticipated community celebration. Last year, we welcomed approximately 200 guests, all coming together to support children in need.
Beginning in 2025, we are spotlighting a local children’s charity, ensuring our impact reaches those who need it most.
From a heartfelt idea to a signature event, the SMKC Kentucky Derby Charity Event continues to grow, bringing together friends, family, and supporters who believe in the power of kindness for kids.
Chris & Kimberly Guimarin - Hosts